AWCIA

Project Summary:

AWCIA was organized in the late 1990's as CWSA to support commercial weather service providers, by focusing all commercial interests into one unified voice.

Attract new corporate sponsorships/members to AWCIA when few had even heard of it due to the name change from CWSA.  Make AWCIA relevant and exciting without alienating current conservative members or reflecting poorly on an esteemed heritage.

A crisp, clean redesign with clear messaging that highlighted the many unique benefits of AWCIA membership.  Cross promotion campaign that showcased members services to other members. Viral video campaign promoting the recent name change.

Despite the limited budget, website traffic increased 65% over the 4 month campaign.