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Objective

Urbanworld is a content organization not a web programming organization, and they wanted to keep it that way. Urbanworld wanted to focus on great content. Content is constantly fluctuating, so it was important to focus on the updating of that concept.

http://urbanworld.com/

Results

Increased its website visitor traffic from the 2006 festival of 50,000+ visitors to the 2007 festival of 400,000+ visitors; a 700% increase

Urbanworld Film Festival

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Industry:

Entertainment

Services Completed:

Website design/development, Custom Online Community, Search Engine Optimization, Email Marketing, Social Media Marketing, Blogging, Analytics

Project Summary:

The Urbanworld Film Festival is the largest internationally competitive festival of its kind. The five-day festival includes feature, documentary, short film and music video screenings, as well as panel discussions, live staged screenplay readings, and the celebrated Actor’s Spotlight, with previous honorees including Vondie Curtis Hall, Samuel L. Jackson, Billy Dee Williams and Rosie Perez.

Over the last eleven years, Hollywood studios have consistently chosen Urbanworld to premiere box office and award-winning hits, including: Hustle & Flow, Collateral, The Best Man, Soul Food, Roll Bounce, The Fighting Temptations, Drumline, Hero, The Woodsman, Rush Hour 2, O, The Original Kings of Comedy, Hoodlum, HBO Films’ Introducing Dorothy Dandridge, How Stella Got Her Groove Back, Why Do Fools Fall in Love, Blue Streak, Paid in Full, Hair Show, Out of Time, and more.

The Urbanworld Film Festival is an initiative of the Urbanworld Foundation Inc., a nonprofit organization dedicated to redefining the role of multicultural constituents in contemporary cinema by implementing programs and events that support the development and success of the urban filmmaking community.