It is a well-known fact the importance of a great first impression when applying for a job in the graphic design industry.  Of course, the key to any interview is your portfolio.  However, far too often a graphic designer focuses too much on what to bring in the portfolio than the carrier itself.

                Sometimes it is better to grab the attention of your potential employer with the outside of your portfolio rather than the inside.  One example of an effective portfolio was the infamous shoe-in portfolio, in which a graphic designer prepared his portfolio in a shoe and propped it in the door of a graphic design firm.  Another portfolio sang, literally, to its interviewer, setting a new precedence for making a portfolio stand out and get noticed.  Sometimes it doesn’t take such elaborate or extreme creativity, turning your drop-off portfolio into a handy tool for the office can be an effective way of getting attention.  The essential purpose of this blog is to state that it is better to take a chance in a creative case than go in with a bland, professional portfolio.  If you have to, at least make sure it looks nice.