Having had the pleasure of working retail and customer service in my youth, I have learned the ways of brainwashing and false conviction.  Each day is a lesson in twisting the tongue in such a way that convinces the customer to purchase the pen you took from their own pocket.  Even when encircled amongst the deceptive masses, I was always confused on the success of demeaning and patronizing terminology.

Despite its impressive record, deceptive and patronizing phrases do nothing but to distance the gap between business and customer.  When rhythm and rhyme attempts to complete the bridge across the crevasse, it finds itself only creating a longer bridge.  “Satisfying the customer’s needs” by convincing them of their needs may increase sales, but is far from effective business.

Personal and personable speech that is meaningful and compassionate builds character for a business and a relationship with the customer.  When a customer contacts or enters your establishment, they have an idea of what they need.  Of course, there are always things the customer is unaware of that may be an important addition, but scamming a customer into pointless extras simply by repetitive pressures only distances the customer and destroys any ties.

It all comes down to words, and the ones we choose to use.  A customer is not an object or a price tag, but a person, and more often than not, an intelligent person.  One knows when one is being thrown sugar-coated words, blank statements, and empty promises.  Even if they give in to aggressive demands, customers are not satisfied or content with a complete lack of connection.  When cohesive words are thrown into the mix, a relationship is fused between business and customer, and suddenly a symbiotic correlation brings prosperity to both parties.  Giving meaningful words, and meaning them, can create substantial gain without the bitter taste.