Simple is Complicated
Sandra Vanhooser - Monday, September 21, 2009
Logos
are a very misunderstood piece of advertising.
What comes across as a simple, harmless little design element is
actually one of the most dominant and important objects in any company’s layout. A logo defines a business and therein creates
a persona that is viewed by the public.
The key to any great logo, and by far the most complicated part, is
making a logo simple, but creative, straight forward, but a great representation
of the company.
The logo has to describe the business in a single image that can be repeated easily over and over again in several different sizes, and, in most cases, be cost efficient. By keeping imagery creative but minimalistic, and colors limited, a logo can become the defining feature for any business. An unforgettable logo helps set a business apart in a sea of businesses. Standing out is important, but standing out in a positive way would be even better! Creating a logo that brings a smile that is not followed by laughter would be a step up that any company would like to take.
The logo has to describe the business in a single image that can be repeated easily over and over again in several different sizes, and, in most cases, be cost efficient. By keeping imagery creative but minimalistic, and colors limited, a logo can become the defining feature for any business. An unforgettable logo helps set a business apart in a sea of businesses. Standing out is important, but standing out in a positive way would be even better! Creating a logo that brings a smile that is not followed by laughter would be a step up that any company would like to take.
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