Root & Madison: An Online Advertising Agency

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Root and Madison Launch Their Medical Microsite

Sandra Vanhooser - Tuesday, September 15, 2009

Join Root & Madison in celebrating its new microsite.  The recently launched microsite, “We Save Sick Sites”, delves into the importance of a powerful online presence for the medical field.  Through its detailed but to-the-point information, the microsite explains the need for effective online marketing and a strong website that expresses the personality of the field while reaching out to potential patients.

The microsite boasts a quiet, yet effective design that gives a glimpse at the possibilities offered to the doctors visiting the site.  The clean layout focuses on the color blue, the color of dependability, trustworthiness, and cleanliness.  The design and hues communicate both elements of Root & Madison’s dependability in an online presence and of their ability to mirror the characteristics of an effective, immaculate medical establishment.

The doctors expect respect worthy of the prestigious goals they have met in their lives, and Root & Madison expresses that respect through this microsite.  Their time is precious, and as such it is important not to waste it, but provide them critical information quickly that can benefit their business.  Simple imagery that conveys the point but does not overwhelm or distract helps drive the message home efficiently.

It all comes down to seeing it for yourself, experience is worth more than lectures, so click the following link over to the microsite and see what it’s all about.