Twitter has released a new feature allowing businesses to campaign particular tweets to promote an event or special. By selecting Campaign from Settings, businesses are able to designate keywords to previously released tweets. When Twitter members search those keywords, the selected tweets are automatically pinned to the top of the results with a promotion tag at the bottom of the tweet designating the business.

This promotion tool can be effective in bringing attention to an expensive organized event that cannot go unnoticed, or addressing a common sale that may interest the Twitter member. Utilizing this tool expands the possibilities of acknowledgement from the public and therefore promotes traffic, wherever that traffic needs to generate.

My one concern is the possibility for spammed promotions, with several different businesses claiming prowess on particular keywords. This may cause an overload on specific articles or products, bringing about a negative recoil of an otherwise effective feature. For example, sponsored links on Google, while sometimes effective, can be generally ignored by the jaded searcher.