Online Overhaul
Heath Griffin - Thursday, August 20, 2009
One of the most impressive websites I have seen is the site built for the Bugatti Veyron car. Obviously a high-end vehicle, the manufacturer could afford a high-end website, but still, the layout and use of effective techniques is worth emulating.
The graceful and minimalistic design using thin lines, sans serif type, and solid white, give the page a pure, unadulterated feel. Expressing the angelic nature of the car through the calm, collected fusion of simplistic design, the creatively shot photography implicated emphasizes the character of the car. Obviously a work of art in itself, the site focuses a great deal on the Veyron’s design to drive the quality of the site, letting the car speak for itself, and keeping the minimal design from becoming a distraction.
Simply put, the site shows that sometimes less is more, that getting to the point can prove more impactful than shallow, creative design. While a flashy site can certainly draw in a crowd, it’s the crowd that stays for more that truly matters to a business.
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