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Monetize Your Web Video

Adam Root - Thursday, April 23, 2009

Web video is big, really big. Each month more people visit YouTube than watch the Super Bowl. Every minute YouTuber's upload 12 hours of footage. If YouTube was Hollywood there would be 60,000 feature films released every week. However for YouTuber's, the one number that isn't so big is the one with a dollar sign next to it. So just how do you make money with your video assets? The answer may be surprising.

One advantage content creators have are followers. Dedicated followers. Followers that are not changing the channel every 30 seconds or cooking dinner or fast forwarding through commercials on their DVR. It's those kind of things that television can't avoid that makes web video so enticing to brands- which is why product placement may be an affordable alternative for businesses and profitable arrangement for content authors.