The Geico Gecko, the Michelin Man, the Capitol One Vikings, and now there’s Barnaby for Root & Madison.  Meet Barnaby, a seasoned, luckless marketing director for Big Time Corporation Inc.  Recently laid off from his company because of his online marketing ineptitude, Barnaby represents the businesses in America that ignore their need for service in the online market.  While Barnaby represents the problem in a humorous way, Root & Madison represent the solution.

With the cartoon-like style and entertaining script, the quick viral videos help to grab the attention of the viewer and bring about word-of-mouth.  The featured character is lovable, forcing sympathetic emotions from those who witness his pitiful expressions and his slightly too realistic situations.  While a support group for the internet impaired is a bit extreme, it proves the extent these businessmen are willing to go, but also how often the direction is a little off.

Root & Madison not only helps to point businesses in the right direction, but takes the marketing reins to bring any company a significant growth in traffic.  Don’t be Barnaby, but feel free to enjoy R&M’s new, fun character.