In the past, brands have spent large amounts of money on commercials, media placements, direct mail, and more.  It is hard to measure these methods of marketing.  These means can only be measured by the results of a campaign.  The campaigns either bring a rise in sales or not.  It is too difficult to measure success or failure.

The exciting fact about social media is when it is done correctly it is a very effective way to get the best of both worlds from a campaign.  No one likes the pushy car salesman, so you need to be very careful at your marketing approach.  Don’t push too many promotions or your consumers will feel spammed.  You need to be a great resource to them and provide exclusive deals or else they will lose interest and stop following you.  Here are 3 easy steps on how to use social media promotions correctly.

1. What Are People Saying About Your Brand?

This is a very important question to ask yourself when you are trying to come up with an effective marketing campaign.  If you know what people are saying about your brand, why they are saying it, and who they are saying it to than you will know what content is driving the most share on which sites.  You can also use social media tracking software to measure what people are saying about your services and products. 

Having the capability to track word of mouth buzz is so important when you are trying the find the right marketing messages and promotions.  You have to deliver relevant social deals that resonate with people’s interests.

2. Create a Social Promotion.

After you use the social media tracking software to find out what people are saying about your services and products, than go out and give it to them.  If the hot topic product you sell is boots than give a 20% discount on boots.  You will also see what consumers are complaining about your product.  Maybe they think the shipping is too expensive, than on the next campaign offer free shipping.  It’s such an incredible way to market!  Now you are able to give the consumers exactly what they want which will increase share and profitability. 

3. Did It Work?

Based on the social tracking software, you will be able to see if the campaign worked or not.  It’s that simple.  With this new technology you are able to reach your targeted audience immediately and have the best results you can imagine.

What social media tools do you use to increase sales and measure your brand’s reach?  Please share them in the comments below. If you want to find out more about using social tracking software for your business than we can help.  Root & Madison will help you find your target audience and write effective campaigns to drive traffic to your site.  Contact us now and we can start driving traffic to you site today.