How To Engage Your Fans on Facebook

Adam Root - Sunday, March 21, 2010

According to recent surveys, 75% of small businesses have a Facebook Fan Page. However many of the small businesses we speak with do not know how to use them. Even with consistent updates, business are not seeing their fanbase increase. Some are even seeing fans abandon their pages.

Below are 3 simple tips to get your fan pages engagement levels up, and consequently more fans.

Create a Poll

Facebook is a two way conversation, and your fans want to share their opinion. Let your fans voices' be heard through polls. You will need an application added to your fan page to create polls on your fan page. We like Fan Appz and Poll Daddy. Both are free, but they have the option for a pro account which includes more features.

Start a Quiz

Sometimes your fans may be too shy to comment, but they may patronize you if you test them with a quiz. An application is necessary to conduct a quiz on your page. We like Fan Appz , but there are several applications available.

Facilitate a Discussion

Discussions are a great way to get participation in a topic. Think of the Facebook Discussions tab as an online focus group.

The Bottom Line

Engaging fans is about creating a dialogue. Stop broadcasting your information. Ask questions. Take the time to listen, and then respond.