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How Google's Real-Time Search Benefits Your Business

Lindsey Root - Tuesday, December 08, 2009

One of the hottest topics being discussed virally across the web is how Google is launching a Real-Time Search.  This basically means that Google will grab all of the live chatter going on across all of the different social channels, like twitter and facebook, and display it in one place on Google.  This is incredible because now instead of logging into each and every social network to see what’s being discussed on a topic of interest, you will be able to Google your hot topic and find it in one place.  Maybe taking this short cut will be more effective in finding relative content for your business. 


Now you will be able to Google your business and find out what people across all different social channels are saying about you instantly.  One thing to keep in mind is people have opinions about everything and whether they are publicly advertising their opinion about your company on social platforms or talking with their friends face to face, by being able to capture the good, bad, and the ugly all in one place it makes it possible for you to thank people for the positive comments and find out what you can do to fix the negative ones. 


Before you never knew what people were saying about you because they were discussing it with family and friends face to face, now you will be able appreciate the fans of your business and fix your mistakes from the negative comments instantly by reaching out to them across the web.  What do you think about this new technology?