Green Brings Green
Heath Griffin - Friday, September 11, 2009
One of the benefits of using online marketing and
websites that is sometimes (although not often in this ever-mindful culture)
overlooked is how environmentally sound it is.
Print advertising, while it still has its place and ways of being
eco-friendly, is no longer as effective as online advertising.
Just focusing on the green factor, online marketing helps maintain the environment, often times costs less, and can increase traffic simply for the noticeable green quality the business provides. Green businesses are often more effective because they reuse certain elements otherwise tossed aside, use cheaper, recycled items in the workplace, and have built a foundation with the customer that they care.
A very effective campaign out right now is for the Chevy Volt. The manufacturer states the technology in the engine allows the vehicle to go beyond 230 miles per gallon. If that’s not enough green, the campaign is almost entirely online, saving even more of the environment. The car and its campaign aim to please, and if you’re like me, you’ve suddenly become more interested in the mpg than the online factor, so check it out for yourself. http://www.chevrolet.com/pages/open/default/future/volt.do
Just focusing on the green factor, online marketing helps maintain the environment, often times costs less, and can increase traffic simply for the noticeable green quality the business provides. Green businesses are often more effective because they reuse certain elements otherwise tossed aside, use cheaper, recycled items in the workplace, and have built a foundation with the customer that they care.
A very effective campaign out right now is for the Chevy Volt. The manufacturer states the technology in the engine allows the vehicle to go beyond 230 miles per gallon. If that’s not enough green, the campaign is almost entirely online, saving even more of the environment. The car and its campaign aim to please, and if you’re like me, you’ve suddenly become more interested in the mpg than the online factor, so check it out for yourself. http://www.chevrolet.com/pages/open/default/future/volt.do
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