As a business or a consumer, if you are not connected to Foursquare, you are missing out on the benefits and networking potential of one of the most useful local online community tools available.

As a consumer, Foursquare provides you the opportunity to find the best restaurants and stores in your area, and have a little bit of fun while you’re doing it, gaining badges and possibly rewards along the way. Connecting with your local friends grants you the ability to expand your knowledge of some the best social hotspots in your city.

As a business, Foursquare is a potential goldmine. Having customers competing for the top spot of mayor keeps customers coming back. The potential for growth is significant, considering the word-of-mouth possibilities of the network. With comment fields spreading the word, and check-ins logging your progress, it’s an easy and efficient way to keep your business booming