i-ro-ny [ahy-ruh-nee]  -  noun
1.       An outcome of events contrary to what was, or might have been, expected.

Example:  Web designers out-write copywriters 2-to-1.

                Believe it or not, but when it comes to web design, designers are used twice as often for the copy as copywriters, according to a poll of website owners.  This sounds like a massive difference in the marketing populace, but the difference is rather minute by the percentages.  Only 12% of the website owners polled used a web designer for their copy, let alone whether the web designer had any involvement in the design process of the website itself.  That means only 6% of the websites have copy from copywriters.  An overwhelming 80% of the website owners polled either did their own copy or had a member of their staff perform the duty.

                These daunting numbers are depressing for all involved, both the website owners and copywriters alike.  The copywriters suffer from the lack of business from such opportunities, and the websites suffer from effete body copy that doesn’t reach out to their target market.

                The number one excuse provided by the website owners is their paucity of financial means to compensate for the hiring of a copywriter.  An unfortunate downward spiral then occurs of a deficit in production for both parties involved.  Although some website owners may not have the financial capabilities to hire a copywriter, others do have the means, but do not see the benefit of a copywriter’s skills, going as far as having a lack of trust for the copywriter’s knowledge of their company and providing the information they feel is necessary.

                The goal of a copywriter is to provide the information of a company in a manner that best reaches their target market in a creative and effective way.  This requires research into the business, research into their target market, and creative application of the research into a copy format that portrays the need of both the business and the consumer.  What is not understood by some website owners is the extent in which said copy would boost the business involved.