1. Polls – A fun tool on Facebook is the Poll. You can post your own custom polls quick and easy that are fun for the consumer and also beneficial for your business. The benefit is two-fold: The customer enjoys the polls and becomes more interested in your business and you gain the information from their poll submissions. Once you have a sufficient fan base, polls can be an effective tool for keeping them hooked and providing information.

2. Updates – Updating your business’ status on Facebook encourages your target market to stay interested in you and respond. Posting interesting facts and fun updates keeps the customers involved, while promoting offers, products, and services can keep your customers informed.

3. Statistics – Determining the amount of “Likes” and Fans you have can help you see first-hand the success of your networking. These connections are individuals interested in your business and look to you for advice, assistance, and business in your field. By acknowledging and focusing on what is effective, you can better increase your traffic.