1. Regulate prevalence – Based on the statistics of followers, messages, and replies, you are able to determine your effectiveness in Twitter and beyond. The data allows you to understand your current position in the market and how to adapt your methods to better increase your traffic.

2. Direct communication – Twitter offers the rare opportunity to directly communicate with your target market, influential consumers, and current customers. Patiently working on communication through this medium will help you build a solid rapport with your customer.

3. Updates – Twitter allows you to share your business’ updates, current offers, and friendly advice. By consistently communicating to your market, you are more likely to retrieve attention and traffic.