Rhetoric Rooters Rejoice
Dalton Vanhooser - Tuesday, September 15, 2009
From a trivial standpoint, the service allows one to learn words they may even find interesting or humorous, sharing it with friends, perhaps even having a good laugh. That may be taking it a bit too far, but it is a great little tool for strengthening one’s terminology. Although copywriters should rarely use heavy, confusing words in their copy unless called for, the opportunity to boast confounding jargon on a daily basis can be entertaining.
Here, check it out for yourself: http://twitter.com/dictionarycom
Meet Barnaby
Sandra Vanhooser - Tuesday, September 15, 2009
The Geico Gecko, the Michelin Man, the Capitol One Vikings, and now there’s Barnaby for Root & Madison. Meet Barnaby, a seasoned, luckless marketing director for Big Time Corporation Inc. Recently laid off from his company because of his online marketing ineptitude, Barnaby represents the businesses in America that ignore their need for service in the online market. While Barnaby represents the problem in a humorous way, Root & Madison represent the solution.
With the cartoon-like style and entertaining script, the quick viral videos help to grab the attention of the viewer and bring about word-of-mouth. The featured character is lovable, forcing sympathetic emotions from those who witness his pitiful expressions and his slightly too realistic situations. While a support group for the internet impaired is a bit extreme, it proves the extent these businessmen are willing to go, but also how often the direction is a little off.
Root & Madison not only helps to point businesses in the right direction, but takes the marketing reins to bring any company a significant growth in traffic. Don’t be Barnaby, but feel free to enjoy R&M’s new, fun character.
Root and Madison Launch Their Medical Microsite
Sandra Vanhooser - Tuesday, September 15, 2009
Join Root & Madison in celebrating its new microsite. The recently launched microsite, “We Save Sick Sites”, delves into the importance of a powerful online presence for the medical field. Through its detailed but to-the-point information, the microsite explains the need for effective online marketing and a strong website that expresses the personality of the field while reaching out to potential patients.
The microsite boasts a quiet, yet effective design that gives a glimpse at the possibilities offered to the doctors visiting the site. The clean layout focuses on the color blue, the color of dependability, trustworthiness, and cleanliness. The design and hues communicate both elements of Root & Madison’s dependability in an online presence and of their ability to mirror the characteristics of an effective, immaculate medical establishment.
The doctors expect respect worthy of the prestigious goals they have met in their lives, and Root & Madison expresses that respect through this microsite. Their time is precious, and as such it is important not to waste it, but provide them critical information quickly that can benefit their business. Simple imagery that conveys the point but does not overwhelm or distract helps drive the message home efficiently.
It all comes down to seeing it for yourself, experience is worth more than lectures, so click the following link over to the microsite and see what it’s all about.
Less is More
Dalton Vanhooser - Monday, September 14, 2009
Minimalism is usually dominated by white, with hints of black, and a highlight of a single other color. Perhaps in spite of the overindulgence of the previous generations, bringing about simpler designs seems more practical and attractable. Thin lines, white space, but effective layout and alignments help bring simple pieces to life. Next time you enter a fancy restaurant or sushi joint, you will notice the simplistic menus (as long as they are not necessarily following the cultural aspect of the food). These are more appealing to the eye, because the lack of overwhelming imagery gives direction and allows the eye to follow any piece in a comfortable, efficient way.
Minimalistic design is particularly effective in copy-heavy and vehicle-driven (no pun intended) media, in which the design allows the copy or car to be the center of attention, with nothing to distract, but merely accentuate. Minimalism is also economically sound, allowing for print jobs to be produced cheaper (less colors, less money). Although simple, the design itself can be complicated to pull off effectively, so designers beware before committing to the style in a piece. Despite its popularity, not all projects call for this particular design, so never discount other design styles that can be just as creative and efficient.
Green Brings Green
Heath Griffin - Friday, September 11, 2009
Just focusing on the green factor, online marketing helps maintain the environment, often times costs less, and can increase traffic simply for the noticeable green quality the business provides. Green businesses are often more effective because they reuse certain elements otherwise tossed aside, use cheaper, recycled items in the workplace, and have built a foundation with the customer that they care.
A very effective campaign out right now is for the Chevy Volt. The manufacturer states the technology in the engine allows the vehicle to go beyond 230 miles per gallon. If that’s not enough green, the campaign is almost entirely online, saving even more of the environment. The car and its campaign aim to please, and if you’re like me, you’ve suddenly become more interested in the mpg than the online factor, so check it out for yourself. http://www.chevrolet.com/pages/open/default/future/volt.do
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