You think it’s just a buzz. A passing phase. But, people, social media is here to stay.

It is no longer a pastime of popularity crazed teens. Social media is a valuable communication tool for every business.

If you think your company is above the use of social media and that you do not need it, think again.

Follow me…In September 2008; statistics collected by Nielson Online Rankings reported that Facebook had 39 million unique visitors, up 116% from that period last year. LinkedIn reported 11.9 million visitors in September, with a 10% increase from August’s 10.8 million and a jump of 193% from September 2007. This represents 50 million opportunities to get your message out each month.

Twitter is a new to the block, but with annual growth in excess of 343%, it must be taken seriously. With simple easy to post updates Twitter is a quick way to send and receive information.

Social media is the wave of the future. It is an efficient way to get your message to millions. Consider it a gift from the gods of PR. But use it wisely. If you don’t reach out, someone else will.

Your business must be visible to be viable. The more the public sees you, the more they trust you. The more they trust you, the more they will follow you.

Visibility comes in many different forms from grand openings and sponsorships, to news articles and social media. If there is a big event in the community, you should be there. When your company experiences growth or change, you tell the public first.

Strengthen your relationships by maintaining communication. Keep the public in the loop and they will keep you in business.

After hundreds of applicants, and hours of interviews we met many great and talented people for our open Interactive Producer position, but Lisa Buck really stood out.

Lisa has an innovative talent for PR and communications. With experience in challenging markets and a BA in Mass Communications/Public Relations from the University of Central Oklahoma, she has a wealth of knowledge in creating successful PR campaigns for diversified clients. Lisa has the talent to bring a business to life through strong brand building and the design of cutting edge communication tools. Lisa specializes in media kit development, press releases, and copywriting.

We’re so excited to have her join our team. Share your thoughts with Lisa below.

How do you cut through the clutter of the standard 12-by-24 ft billboard? Make your ad 45 feet high and 285 feet wide. Wallscape ads, like the above Nationwide Insurance example, are being used in top 15-20 markets. However they can be done in any market where there are large buildings in high-traffic locations. Frequent wallscape marketers include the technology, fashion, entertainment, retail, shoes and auto industries. Make it interactive by adding a mobile call to action and watch your ROI soar.

Web video is big, really big. Each month more people visit YouTube than watch the Super Bowl. Every minute YouTuber's upload 12 hours of footage. If YouTube was Hollywood there would be 60,000 feature films released every week. However for YouTuber's, the one number that isn't so big is the one with a dollar sign next to it. So just how do you make money with your video assets? The answer may be surprising.

One advantage content creators have are followers. Dedicated followers. Followers that are not changing the channel every 30 seconds or cooking dinner or fast forwarding through commercials on their DVR. It's those kind of things that television can't avoid that makes web video so enticing to brands- which is why product placement may be an affordable alternative for businesses and profitable arrangement for content authors.