Root & Madison: An Online Advertising Agency

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3 Ways to Make Your Business Popular

Dalton Vanhooser - Monday, May 31, 2010

1. Socialize – Using social networking sites in a personable and communicative manner connects you with your customers in a way you never have. Devoting to Facebook, Twitter, and other similar sites promotes your name in an environment that is populated in an unprecedented way. It is important to note that you are not advertising in this media, at least not in the conventional way. You are building a rapport with the customer, growing ever more popular as you continue to socialize with the online community.

2. Bribe – Now that we’re socializing, we can start bribing consumers in order to get the popular vote. Don’t worry, in the realm of business, this isn’t illegal, it’s called promoting. By posting coupons, offers, or drawings occasionally from your site, you will attract more traffic from the consumers you are socializing with. Promotions are a great way to attract attention and improve traffic.

3. Don’t pester – You can’t make friends by pestering them until they accept you. That is no way to get popular! Be genuine in your communication, in your posts and your replies. Social networking is not only output, it’s input, taking in the consumer’s thoughts, and responding accordingly. Root & Madison are masters at social media communication and help advance your company in the online community.

iPhone Expectations

Dalton Vanhooser - Friday, May 28, 2010

Foxconn has released information that it will be shipping out 24 million 4G iPhones in 2010. The upgraded hardware reportedly includes a thinner structure, higher screen resolution, and sunlight-fighting screen technology. The product is geared to improve internet browsing, video quality, and virtual book reading and further compete with the Android.

The smart phone is no longer the future of mobile technology, it’s the present, a common product. Every major communication company has a smart phone, and the public demands the best technology. Each model learns from the others’ mistakes, adapting the product to best suit the needs and wants of the customer. iPhones will continue to be amongst the top of the competition, but it’s clear that at this point, the technology is simply being tweaked and not evolving by leaps and bounds.

3 Reasons Businesses Need to Network

Dalton Vanhooser - Thursday, May 27, 2010

Not only is it important for businesses to connect with consumers, but also with other businesses. Networking sites such as LinkedIn are great ways to do that.

1. Collaborate – By communicating with businesses in your field, you can catch up on latest trends, effective strategies, and changes in the market. Learning from those around you can be a very beneficial experience.

2. Compare – Comparing your prevalence with others in your field, you can determine your success. Watching another business’ growth and standards, you can evolve your own business. What are they doing right? Where did they go wrong? The answers to these questions can lean your business in the right direction.

3. Compete – There’s nothing wrong with a little healthy competition. Comparing your business with other businesses presents the cornerstone for competitive maturity. Striving to be at the top excels your business.

3 Reasons to go Social

Dalton Vanhooser - Wednesday, May 26, 2010

1. Symbiosis – Connecting and sharing with your target market is beneficial to both parties. The consumer is able to connect with you and feel valuable, while you gain the knowledge first-hand of what the consumer’s wants and needs are. This builds loyalty and rapport that helps found lasting relationships.

2. Information - Statistics and data gained from social networking are priceless. You are able to see your own prevalence in the market and adapt your business to grow stronger.

3. Expansion – Social networking is a whole new frontier that offers endless possibilities in how far your company’s reach can go. With so many avenues of communication, the extent of your success can be limitless.

Spamming Part 2: 3 Ways to Avoid Spamming

Dalton Vanhooser - Tuesday, May 25, 2010

1. Be genuine in responses – When commenting on blogs or replying to tweets, it is important to be genuine in your response. Respond directly to the information of the blog or tweet and don’t go on a tangent regarding your own business. The point of responses is to build rapport and SEO, not directly advertise.

2. Be honest in tags – When you are leaving tags for your blogs and page headers, be sure to be honest about what tags apply to the subject. Tricking consumers to your website will build negative traffic called a bounce rate, which is the rate of consumers who visit your site and immediately leave. Not only this, but some search engines will immediately drop your search rank if they notice you are adding nonrelated tags.

3. Personalize when possible – Whenever commenting, updating, or replying it is important to personalize whenever possible. Connecting on a personal level not only helps posts look genuine, but it also encourages feedback and traffic.