Green Brings Green
Heath Griffin - Friday, September 11, 2009
Just focusing on the green factor, online marketing helps maintain the environment, often times costs less, and can increase traffic simply for the noticeable green quality the business provides. Green businesses are often more effective because they reuse certain elements otherwise tossed aside, use cheaper, recycled items in the workplace, and have built a foundation with the customer that they care.
A very effective campaign out right now is for the Chevy Volt. The manufacturer states the technology in the engine allows the vehicle to go beyond 230 miles per gallon. If that’s not enough green, the campaign is almost entirely online, saving even more of the environment. The car and its campaign aim to please, and if you’re like me, you’ve suddenly become more interested in the mpg than the online factor, so check it out for yourself. http://www.chevrolet.com/pages/open/default/future/volt.do
Board Games Google Style
Adam Root - Friday, September 11, 2009
It's Friday so I wanted to post something fun. Google has teamed up with board game maker Hasbro to create Monopoly City Streets. According to Hasbro is:
"A live worldwide game of MONOPOLY using Google Maps as the game board."
I just hope they find a way to make "Free Parking" real.
Words don't Attract People, Bullets Attract People
Dalton Vanhooser - Thursday, September 10, 2009
The viewer will notice the title and design of the piece first, then they will turn to the smallest piece of body copy. The human mind, especially a busy one, immediately deters from large sections of copy. If a document is made of paragraphs of information, there is a high probability the only copy to be read will be the title.
It is important, however, to not overload the document with bullets. Bullets are great for stating pertinent information and key points, but not for introducing or closing a document or presentation. If a few clever sentences are needed to encase the bullets, it is advised the writer form the necessary copy. Still, depending on the document, and the estimated amount of reading time, no more than two to three sentences per section of copy should be necessary.
New Google Search Engine
Adam Root - Thursday, September 10, 2009
Google has been busy and it should be. Competitors such as Twitter's live search is gaining market share fast. A problem even Google admits to. Recently Matt Cutts of Google said:
"The real-time web is not the threat. Google can index data in seconds. The larger issue is when search engines can't see data."
Admitting you have a problem is the first step to solving it. For Google, a solution might be Google Squared. Essentially Google Squared is a semantic search engine that tabulates information relevant to the search. However the most powerful feature the ability to build your own "square."
Who do you think will win the Search War?
Microsites not so Micro
Heath Griffin - Wednesday, September 09, 2009
A microsite is basically a small, less complicated functional website that carries a creative theme throughout it that promotes the initial website. The goal is to bring potential clients to your website to promote curiosity, and therein business flow. Big businesses promote their microsites through online commercials on hulu.com and other media websites. These 10-15 second commercials emit just enough curiosity to get people to the microsite, which in turn gets the people to the website, the heart of the business.
By implementing microsites into your marketing plans, business can increase significantly. Producing several different microsite campaigns that can be used in succession can help gain exponential growth, and keep your business constantly at the head of talk and interest.
To check out one of Root & Madison’s microsites, go to www.saveyoursite.net.
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