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Sandra's Tips for Designers-Part 3

Sandra Vanhooser - Thursday, August 20, 2009

Sandra's Tips for Designers-Part 3

Sandra Vanhooser - Thursday, August 20, 2009

Online Overhaul

Heath Griffin - Thursday, August 20, 2009

One of the most impressive websites I have seen is the site built for the Bugatti Veyron car.  Obviously a high-end vehicle, the manufacturer could afford a high-end website, but still, the layout and use of effective techniques is worth emulating.

The graceful and minimalistic design using thin lines, sans serif type, and solid white, give the page a pure, unadulterated feel.  Expressing the angelic nature of the car through the calm, collected fusion of simplistic design, the creatively shot photography implicated emphasizes the character of the car.  Obviously a work of art in itself, the site focuses a great deal on the Veyron’s design to drive the quality of the site, letting the car speak for itself, and keeping the minimal design from becoming a distraction.

Simply put, the site shows that sometimes less is more, that getting to the point can prove more impactful than shallow, creative design.  While a flashy site can certainly draw in a crowd, it’s the crowd that stays for more that truly matters to a business.

CMYK vs. RGB

Sandra Vanhooser - Thursday, August 20, 2009

While these two systems of color appear simple to the veteran graphic designer, the average person does not understand the actual difference between the two.  As this explanation won’t take long, expect this to be a short and to-the-point blog!

Firstly, RGB stands for red blue green, simple enough.  These three colors stand for how a computer processes color and displays it on the screen.  Through these three merging of colors, the computer can produce any color for the viewer.  However, this color scheme does not transfer well to paper, especially when it comes to in-depth, high resolution graphics.

Secondly, CMYK stands for cyan, magenta, yellow, and black.  For whatever reason, k stands for black.  Through these four colors, we can produce a strong resolution print document, the best you can print.  The main problem, as with RGB, the colors can look different on a computer screen.

When creating a print document, it is important to work in CMYK, and RGB for computer-only designs.  In the case of print designs, it is important to have a large color swatch palette physically on hand.  It shows you the color you pick from within the program how it will look physically.  As the color will look differently on the computer, appearing in RGB, it is imperative to trust the palette for the final print.  What may appear pinkish on screen will have the deeper red in the print, as expected.  Even when it comes to the computer, it is not always smart to trust your eyes.

Comical Misconceptions

Dalton Vanhooser - Thursday, August 20, 2009

Costumed heroes have quickly been flowing into the mainstream of pop culture within the last several years.  Starting with the successful X-Men trilogy, movies like Iron Man, Spider-Man, and The Dark Knight have been shining a light on comics that has never been seen by the general public.  Yet, there is still a strong misconception among comics, that the only adult form of the iconic characters are on the big screen.

Throughout the years, comics have developed from their childish, cliché beginnings into mature pieces that are as real and applicable to the surrounding culture as any television series.  Through powerful writing, stories have been designed with political and social atmospheres that satirically and critically analyze the national and international contemporary situations of our generations.  In an artistic undertone, comic writers touch on all elements of life, using thick dialogue and weaving stories.

Where comics seem to lose the general public is the reputation of the classic, cliché comic and the concept of drawings in books.  Firstly, with the classic comic, mature writing and dialogue was a rarity.  Many comics written for the child, there was little aspect to draw in the adult.  It wasn’t until many years later that the comic matured into what it is today, but it has never been fully capable of losing its past.  Secondly, the problem comes not from the comics’ past, but our own.  As we are raised, our books are filled with pictures.  We are conditioned to believe that pictures and words (either by themselves are considered mature art) together are for the immature and young.  This is an unfortunate misconception, as the depth and artistic value found in comics should not simply be tossed to the wayside.

It should be mentioned that comics are mostly for entertainment.  They draw no more respect than a television show or a movie.  But as films and shows have their own level of artistic value, so do comics, and on a deeper level than most are willing to admit.  Both the quality of writing and art found in today’s comic book are worthy of the attention their theatrical copycats so easily receive.