I know you are a well respected doctors and I would really value your opinions on a online advertising campaign targeting doctors.

Everyone, feel free to comment.

Please see the attached link. Based on the website design and copy (the text on the page) would you be motivated to fill out the form to learn more about our services? If not what would you like to see?

Thanks for your valuable feedback, I really appreciate it.

http://rootmadison.com/images/medical_microsite_mockup.jpg

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Sandra Vanhooser

This is our first official day at the office. We decided to do a little intro video. Enjoy!

An often misconstrued assumption is that using big words can make one seem intellectually sound.  While this often can be the case, of at least creating the mask of intellectual superiority, it is most often not the smartest way to write or speak.  Some of the biggest authors in our time would vouch that it does not matter the depth of your message if no one can read it.

The key to writing any particular piece applies the same principles as design, one must know his audience.  Studying your audience to be as relevant to their point of view as possible is just as, if not more important, than the writing itself.  For example, using words thick with the connotation of a hopefully impressionable term paper may not speak to an audience of young adults looking for a back adjustment.  And vice versa, as throwing around street slang and teen jargon may not be the easiest way to impress a panel of executives.  By expressing your writing in a powerful, impactful way, your writing can go from being a piece of body copy to an effective message specifically aimed for your client.

Perhaps it would be better to consider graphic design more like a cake, a much more appealing food.  Many who enjoy a nice piece of cake appreciate the importance of layers and how delicious they can make the delectable dessert.  When it comes to making a powerful, effective piece of design, especially in reference to Photoshop, the key is layers as well.

When applying photography, art, or even a typeface, layers make design easier and more pleasing to the eye.  A layer, simply put, is a level on which you work on in any given project window.  For example, you may have a picture on one layer, a title on another, and a background color on yet another layer.  By separating each element onto different layers, you allow yourself to edit a single piece of the design without affecting any of the rest of the project.

Despite that obvious advantage, an even more important one is the detail and visual expansion that can be applied to a design through layers.   Sometimes underestimated and ignored, even within the graphic design world, layers can make a picture pop or alter the image to transport a man from the cornfields of Kansas to the plains of the Sahara in realistic fashion.  By applying several different effects and using different levels of opacity, an otherwise bland image can be transformed into a print advertisement that you have envied for your own business.

It is important to remember that eye candy isn’t everything.  A powerful image is nothing if it is not sending a powerful message.  Relevance and communication come first, then the amazing designs!