Michael Jackson's June 25th passing prompted an internet sensation unlike ever before.

After TMZ released news of the super star's death, a storm swept interactive media.  Though traditional media waited for confirmation of Jackson's death, Twitter and social sites exploded with the news.

"We saw an instant doubling of tweets per second the moment the story broke," Twitter co-founder Biz Stone said.  "It is the biggest jump in tweets per second since the U.S. presidential election."

This phenomena actually caused a brief shut down of the Twitter micro-blogging site.  

"By 10:30pm, Jackson-based Twitter traffic had risen to 12.26 per cent and peaked at 11:30pm with 22.61 percent of all messages dedicated to the star. Nine of the ten most popular topics on Twitter were dedicated to the tragic king of pop by this time," reported www.dailymail.co.uk. 

Reports show Google even experienced a temporary blip, as Jackson searches prompted an error message due to the sheer number of searches.  

You Tube attracted thousands of Jackson fans within minutes.  Record sales soared over the weekend and radio stations played Jackson hits back-to-back.  Jackson's Thriller made it to #1 on iTunes within a few hours and his other albums saw the digital top ten lists. 

Jackson had a comeback tour scheduled for this year. 

Imagine reaching out, having your message heard by a sea of people.  How much would it cost you?   Reaching 93 million with a Super Bowl commercial is going to cost you a mere 2.6 million per spot.  Radio ad- only $900 per spot.  Print media varies according to publication, but can run you anywhere from $5,000 in your local paper to $250,000 for a full page in one of America’s most popular magazines.  

Social media reaches millions for a small cost.  Consider this:  You rarely spend less than $4 per thousand with any form of advertising, but social media costs less than $1.50 per thousand for the initial investment (with interactive marketing you will often hear per click to describe the rate of success).  The best part of social media is it is perpetual in nature.  You pay to get your message out there one time and your network does the rest.  

By blogging, you control your Internet voice.  Actually, you control your megaphone that has the potential to be heard by 346 million listeners.  Your blog is a professional platform that lends to your web presence and gains interaction with your followers.  By providing interesting information to your fans, you secure return visits to your site.  Happy fans will share your brand with their network.

A blog is a great way to be discovered. Every time you create a post, your blog feeds your content directly to a search engine; the more often you post, the higher your search engine ranking will be, and the more likely followers will be to find your website.  When Internet users land on a blog, the average visit yields three to five page views.  That equates to a strong opportunity to sell your brand.

How do you get the bulk information out to your target audience?  Email Marketing.

Email marketing efficiently hand delivers your message through email newsletters, high-impact email promotions, entailed updates and email event invitations.  Email marketing also conjures audience feedback through online surveys and questionnaires.  Feedback and research lead to targeted strategies built to produce.   

Email marketing is popular.  In fact, the Direct Marketing Association reports that 4 out 5 competitive companies use direct email as part of their marketing mix. 

Email marketing is inexpensive compared to other media.  Email marketed is tested and studied continuously.  Experts know what works.  Most professional SEO specialists can guarantee higher open and response rates for email marketing campaigns than phone campaigns and direct mail campaigns. 

True businessmen never miss an opportunity to network.  Social media is an extensive network that caters to you.  Social media marketing puts you where the people are, people who are searching for you. 

Did you know there are 200,000,000 active Facebookers, 346 million blog readers globally, 
2,000,000,000 daily Google searches and more than 12.5 million Tweets per day?

Though overwhelming, the fore mentioned statistics are just the tip of the iceberg.  Social media is making people millions by reaching millions.  Social media is driving traffic to web sites and sparking interest in online brands across the globe.  Words spread like wild fire, let the fire be your message.