It may not surprise you that Coca-Cola is the second most popular fan page on Facebook. However what may intrigue you is that the page with 3.3 million "fans" was not created by Coca-Cola.

In August 2008 Dusty Sorg was searching for a Coke fan page that he could join. After searching he could not find a page that seemed legitimate so uploaded a high resolution image of a Coke can and created his own. The page took off, and by Winter it had amassed millions of "fans."

As a result Coca-Cola is now exploring user generated content and the social media space to communicate a message.

If you think Facebook is just for your kids, think again.  According to the statistics there are over 175 million active users spending over 3 billion minutes each day on Facebook.  Perhaps the most surprising statistic is that the fastest growing demographic is users over 35 years old.

Recently Facebook has made improvements to their free advertising vehicle for businesses- Facebook Fan Pages. New improvements include News Stream.  News Stream allows business owners to send status updates to their "Fan Base" instantly communicating value added products, latest news, or simple hello.

If your business is not yet hip create a fan page and you too will become a fan of Facebook, and if you feel like sharing the love become a fan of Root & Madison we'd love to have you be part of what we are doing around here.