Blogging is the new way to connect. Below are a few tips to promote who you are what you want to say Know what you are talking about Back up what you are talking about Provide eye candy Be consistent on your postings, maybe a writing schedule will be a benefit to you. When you are consistent your readers [...]

Before the contact databases, PDA’s, and Rolodex™ there was the little black book. Loaded with all your powerful and often secret contacts, or the names and phone numbers of your girl friends. The little black book was a valuable resource. However it was static- nothing more than a container of information. Today [...]

Below are a few of Root & Madison’s Blog tips to get your target audience reading, commenting, and sharing on your company blog. Embrace Uniqueness - Find new and interesting things to talk about, show off your expertize, use humor (tactful humor), reality is better than fiction. Blogroll- Share with other readers what you read, give [...]

Recently I have been approached by several of our clients about search engine optimization. Specifically I have been asked “How do I get my website to appear on the top 10 search results on Google?” There are two possible solutions: Pay for a sponsored listing (Ad Sense, Google’s Pay-Per-Click solution) Optimize your website (Organic SEO) Although Pay-Per-Click [...]

It’s not everyday that brilliance comes to an ordinary man, but this morning after enjoying my peppermint hot chocolate it hit me. I have been reading The Lovemarks Effect by Kevin Roberts and in the first chapter Roberts addresses a challenge that every small business owner- post 1999 has had to come to terms with. [...]

Cause…and Effect…Cause + Cause…Effect. The world is a great cause and effect logic tree.  If you plant a tree and it gets fresh rain and sunshine, it will grow.  Cause + Cause = Effect. The world is full of problems too.  I don’t make enough money.  I hate my job.  My spouse and I don’t get along.  [...]

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